__NOPUBLISH__

Welcome to a techno-disobedient etherpad sheet!
This pad is only reachable locally within the range of the shared portable server. 

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The text inside the edited section can be written in Markdown syntax:
https://www.markdownguide.org/cheat-sheet/
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Leo Rabensteiner Werbefrei presentation & discussion on disobedient advertisement
advertisement and what you can do about it
Mastodon: https://graz.social/explore


Adbusting
Modifying advertisement content

Subvertising
subvertise + advertise at the same time

why not to like advertisement? 

Capitalism needs constant growth, economy need to produce more, consumers need to consume more
Without the triggering from advertising, this consinuous-growth system wouldn't work.

Some people say it's always been like this, but not the case..
This came in since the industrial revolution, when cheap mass production (also of flyers and posters) came in.

Edward Bernays: Propaganda (1928) -> rebranding as "Public Relations" ; structurally very similar
professionalised ways of manipulations within advertisement
developed methods, examples

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Critique on the system has been there since its inception, but a more generalized critique on consumerism and advertisement came with 70s and 80s general diffusion of critical views of capitalism in western / european societies (and ot only?)

Movie from John Carpenter: They Live (1988); critique on consumption and capitalism 
Influenced the popular culture 
https://www1.freemoviesfull.com/watch-movie/watch-they-live-16655.5302594
(use an adblocker / uBlock :-) 

Branding critique, such as andre the giant, OBEY that started as critique inspired by subvertising, taking the image from the They Live movie, spreading massively, then becoming a brand itself, then OBEY sold to Adidas

++embodyment-vs-incorporation++ : capitalism is the best seller of the critique of itself
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Digital advertisement can be blocked too.. there is ADblock software for example..  To have the possibility to use the internet without Ads.

What to do about it.. organisation against something that feels like a toxic regime.

- lobby against and/ or 
- get active directly

We might have forget how to self organise these past years, but we have to remember that we are good at this. It

lobby against: 
    - digital advertising screens ( consuming a lot of electricity (each one uses like 3-4 household needs) , mega visually toxic, invasive of the public space)
>> https://bxl.indymedia.org/Sur-la-profanation-d-une-quarantaine-d-ecrans-publicitaires-a-Bruxelles

Werbefrei
https://www.werbe-frei.at/

https://grazohnefossilewerbung.at/

Campaigning against billboards in cities such as https://adfreecities.org.uk/
Campaining not just to remove ads but add art on the leftover billboards.

RAP resistance a l'agression publicitaire pretty big in France, they obtained to ban advertisement screens in Marseille
https://antipub.org/

reclame fossielvrij nl
campaigning for fossilfee advertisement, in a'dam ads for cheap flights are forbidden
https://verbiedfossielereclame.nl/

get active
Subvertisers International
Ideas for actions:
https://subvertisers-international.net/ideas/

Ask passenger to write on a piece of paper in place of the billboard : what would be better here ?

billboard hacking (famouse video) : https://www.youtube.com/watch?v=zLqRAISxaig and https://www.youtube.com/watch?v=jJkuCzgg7fo

seems that there are terminals with screens and I/O near the screen ?

How to access bus stop type paper display board : 
http://brandalism.ch/wp-content/uploads/2016/12/Bus_Stop_Ad_Hack_Tutorial_web.pdf

Brandalism

In belgium a gamified action days, Zap Games with call for different groups making subvertisements and attacks, trying to get as much 'points'.. with brought some media  attention..
Now linked up with extinction rebellion, calling for another edition in November 2023.. 
https://subgames.earth/en/

In Germany, series of posters agains Police and the Military, arts Fair, that brought of course a lot of police attention, home searches, etc.. They obtained the Berlin arts fair moving out of the city, more away from the city people that might mess with their propaganda..
http://bbsc.blackblogs.org/

Loesje is a free speech organisation founded in the Netherlands (Arnhem) in 1983. 
https://www.loesje.org/


SUB GAMES 2023 (i think)
https://drive.google.com/file/d/15xr_sHYVYlfZoukm8YQ9iMjnXV_DSKVP/view


PRESENTATIONS FRIDAY
General remark: we move around, chairs to the side, and if it is needed we can grab a chair.

Begin: with an echo station 
7 min

10 minutes presentation

Cyphersex summary of intentions / progressions
Guides on tables / 
short talk without screens

Show some work in process, we can share 

call 1312
technodis

Show Antiseche 

Show picture prototype

Summarise waht was discussed - 
A word on Braver space website
read what was put on the pad

would like to share video
let yourself leak a little
7 minutes screen

listing of self care 
topics to approach, imagining game with illustration / texts or 

network of technofeminist spaces tools set up on the table
Reni reads a text (?)

through spectrashelter
8 minutes